El Moro – Cadena Asociados

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Cadena Asociados created a new quite outstanding brand concept for El Moro, one of the most popular churrería in Mexico City. El Moro has been offering the most excellent hot chocolate and churros in the capital since 1935, so Cadena Asociados knew that understanding the family values and history was essential to successfully include their long tradition into the new visual.

In their smart visual concept they seem to have taken the expression and identity of traditional Mexico and translated them onto the tiles, forming a beautiful mosaic with which people can easily resonate – visually and emotionally.

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